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Slug-o-Cola

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Slug-o-Cola

Two bottles of Slug-o-Cola

Slug-o-Cola was a brand of Ferengi beverage which contains 43% live algae in every bottle. It is an opaque mint green colored drink, usually served without ice. The primary slogan of Slug-o-Cola had remained unchanged since the 2070s:

"Drink Slug-o-Cola! The slimiest cola in the galaxy!" Listen to the Slug-o-Cola sloganfile info

In 2374, the chairman of Slug-o-Cola was Ferengi Commerce Authority Commissioner Nilva. That year, Slug-o-Cola had been losing ground to its primary competitor, Eelwasser. Quark, while disguised as Zek's female financial adviser Lumba, suggested to Nilva that he might improve his sales by advertising to females, with a new slogan:

"Drink Slug-o-Cola, and keep your teeth that lovely shade of green." (DS9: "Profit and Lace")
It was not made clear if Slug-o-Cola is the same as the colas originating on Earth or if this is a Ferengi word for a different beverage.

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